Mar 28, 2012

HSN Reveals SWATH Event Details and Product Previews

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The even will be held on HSN May 30th for 24 hours.

Announcement Video:

Thanks to kstewartnews

ST. PETERSBURG, Fla., March 27, 2012 /PRNewswire/ – It was announced today that HSN, the leader in multi-channel retail, has partnered with Universal Pictures to create a compelling and unique marketing partnership that entertains HSN’s extensive customer base, engages new consumers and drives excitement to see one of the most anticipated films of the year, Snow White and the Huntsman. The 24-hour HSN event will take place on Wednesday, May 30, across all of HSN’s platforms, including TV, and HSN mobile. 

Snow White and the Huntsman, starring Kristen Stewart, Oscar® winner Charlize Theron and Chris Hemsworth opens nationwide on June 1. 

With the release of the Snow White and the Huntsman-inspired collection, HSN continues to reinvent and reenergize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way – via bold and imaginative HSN products customized for “her”. Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film. 

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences,” said Bill Brand, EVP of Programming, Marketing and Business Development. “The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our Entertainment Strategy.” 

The multi-platform HSN event will include exclusive collections that were directly inspired by the film. HSN’s creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired. High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power. 

“HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film,” said Stephanie Sperber, President, Universal Partnerships & Licensing. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.” 

Shop the collection on May 30.

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