The trailer for the fifth and final “Twilight” movie, “Breaking Dawn Part 2,” will debut exclusively on “The Hunger Games” in March — the first significant example of synergy between Lions Gate Entertainment and its new subsidiary Summit Entertainment.
When the studio acquired Summit in January, Lions Gate executives touted the opportunities that would come from bringing together two of Hollywood’s hottest young adult franchises. Because fans tend to get excited about seeing the first trailer for a highly anticipated sequel, Lions Gate is betting it can bring the huge base of “Twilight” fans to the opening weekend of “The Hunger Games,” which debuts March 23.
“‘The Twilight Saga: Breaking Dawn Part 2′ trailer will debut exclusively on every ‘Hunger Games’ print on its opening night for what will be Lions Gate’s largest release ever,” Santa Monica-based Lions Gate’s chief executive Jon Feltheimer said on a conference call with analysts Friday following the release of its financial results.
Source: LATimes | Via ThinkingOfRob
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